Search Engine Optimization for Toronto and the World!

Pete Kloppenburg

Professional Summary

Senior Marketing and Sales Consultant / Entrepreneur with extensive experience in building business relationships, crafting product messaging, positioning, and sales strategy. Demonstrated business leadership and strategic marketing capabilities with responsibility for managing development of services, major accounts and strategic partnerships.  Expertise includes:

• Business Strategy • Search Engine Optimization
• Account Management • Product Management
• Consultative sales • B2B Marketing

 

Career Accomplishments

  • Created and grew a successful boutique consulting agency that was able to service both the biggest software company in the world and innovative local companies
  • Worked with CEOs, Vice Presidents of Sales and Marketing, and Product Managers to develop strategies, messages, and tools to help our clients improve their sales performance
  • Developed the Sales Readiness Index, a diagnostic tool that helps companies evaluate the maturity of their sales efforts
  • Created the team, the expertise, and the processes to deliver top quality business-to-business sales and marketing assets for our clients
  • Helped clients develop their business models, competitive positioning, sales and marketing messages, and sales processes

 

Professional Experience

Independent Consultant and Freelance Writer

July 2008 - Present
Distility  Toronto branding agency  Working with owner / founder Axle Davids to help launch new business venture. Focus on web site SEO and inbound marketing.
ProGrid Evaluation Solutions
Canadian consulting firm specializing in decision support methodologies and software. 		 Working with CEO Fraser Barnes and web designer Dave Cooper to relaunch corporate web site, including refined messaging and positioning.  Developed marketing plan and content for two new sites: a software sales site and a community site. Developed a marketing, messaging and positioning framework to integrate all three sites.
ACT II STUDIO
Theatre school for 50-plus beginners through professionals.  		 Member of the Publicity Committee. Working to launch a new website to support both the ACT II school and its health research-based touring shows. (Note: The link above is NOT to the new site, which has not been launched.) Set up CRM system to manage mail outs, track students, members, donors, media, etc. Working to establish a formal brand for the studio, separate from Ryerson University and the Chang School of Continuing Education. Brand must reflect core values and appeal to new and returning students alike.
Lifestyle Magazine
Canadian general interest magazine, published quarterly in four regional editions.		 Wrote columns and articles, including three cover stories featuring Canadian musicians Bryan Adams, Sarah McLachlan, and Measha Brueggergosman

 

Manager, Marketing & Communications - DOXIM Inc.

January 2008 - July 2008
30 person content management firm focused small to mid-sized financial institutions.
  • Wrote all press releases, provided creative lead for advertising, developed product messaging and positioning, which emphasized customer service, improved productivity, and greenhouse gas footprint reduction
  • Completed corporate marketing refresh, including renaming from Interprise Solutions Inc., publishing a new corporate brochure, and re‐launching the company website, including a complete content refresh
  • Launched corporate blog, including design supervision and ghostwriting for CEO

 

Co-owner, Creative Lead - Tribal Communications Corp.

2001-2007
Boutique marketing consultancy with focus on sales readiness and messaging and position.
  • Worked with clients to understand the sales and marketing challenges they face and to develop solutions within their budget and timeframe
  • Led a team of in-house consultants and outside subcontractors to create deliverables, ensuring high quality and adherence to requirements
  • Worked with a wide variety of Microsoft product groups including Office, Duet, Enterprise Search, SharePoint, Business Scorecard Manager, PerformancePoint Server, Groove, SQL Server, Project, BizTalk Server, Visio
  • Worked with local technology and consulting businesses including Interprise Solutions, ProGrid Evaluation Solutions, Panorama Software Ltd., and SmartSimple Software Inc.
  • Developed extensive knowledge in a wide range of technologies, including business intelligence, business performance management, collaboration, content management, search, and Web 2.0, as well as the business imperatives that drive their adoption
  • Guided the creation of a wide variety of customer-facing materials, including white papers, buyer’s guides, RFIs, brochures, sales presentations, case studies, and web articles
  • Directed the creation of sales aids, including messaging and positioning frameworks, telesales scripts, product study guides, battle cards, competitive analyses, triage sheets and data sheets
  • Developed white papers for Tribal’s customers such as “Selling in Uncharted Waters: The Case for Sales Readiness”, which sets out Tribal’s approach to resolving potential conflicts between the sales and marketing functions in a company
  • Helped manage business operations such as hiring, cash management, sales campaigns, development of business models and strategic alliances.

 

Manager, Quality Assurance and Documentation - Certicom Corp.

1996 - 2001
World leader in cryptographic software.
  • Managed and grew the Quality Assurance and Documentation departments for a high profile cryptographic technology company during periods of rapid growth and change. Managed team of 21, responsible for hiring, performance reviews, etc.
  • Oversaw QA department tasked with ensuring that code libraries, desktop applications, hand-held devices and tamper-resistant computer components met performance, reliability and security requirements for use in government, financial and industry applications
  • Wrote and delivered a paper for the 1999 IEEE Professional Communications Conference on narrative design principles in user documentation

 

Education

Master of Arts, Language and Professional Writing


University of Waterloo        1995

Bachelor of Arts, Rhetoric and Professional Writing


University of Waterloo        1993

 

Recent posts

Type Title Author Replies Last Postsort icon
Story The Further Adventures of a Director of Marketing-Errant Pete Kloppenburg 0 08/24/2010 - 22:15
Page A test page Pete Kloppenburg 0 07/22/2010 - 11:53
Page Pete Kloppenburg's magazine writing Pete Kloppenburg 0 12/23/2009 - 13:06
Page Pete Kloppenburg's Marketing and Writing Portfolio Pete Kloppenburg 0 12/23/2009 - 12:00
Blog entry Drupal site maps: your hotline to Google Pete Kloppenburg 0 12/20/2009 - 13:20
Blog entry First page Google ranking! Pete Kloppenburg 0 12/07/2009 - 06:25
Blog entry Nuts and bolts: Drupal meta data Pete Kloppenburg 0 12/05/2009 - 17:50
Blog entry In which Pete goes optimizing, and nearly catches a visitor Pete Kloppenburg 0 11/29/2009 - 03:11
Page Pete Kloppenburg Pete Kloppenburg 0 11/25/2009 - 12:34
Page Web Marketing, Content, Strategy, and Great Ideas Pete Kloppenburg 0 11/24/2009 - 11:46
Blog entry Google Analytics for Drupal Pete Kloppenburg 0 11/20/2009 - 00:22
Blog entry Live Twitter feed widget Pete Kloppenburg 0 11/18/2009 - 17:02
Blog entry Drupal Twitter module Pete Kloppenburg 0 11/18/2009 - 16:08
Blog entry The speed of Twitter Pete Kloppenburg 0 11/17/2009 - 15:04
Blog entry Kick-off blog post, and URLs for good SEO Pete Kloppenburg 0 11/16/2009 - 23:11